QWASI and MRM McCann partnered to build an Augmented Reality communication experience for the United States Postal Service.

Challenge

  • Increase awareness of Irresistible Mail
  • Utilize mobile to engage customers
  • Create innovative mailing experience

Digital Transformation

  • A physical book was created where customers could engage through NFC, QR and image recognition on their phone driving them to VR experience
  • Show a complete digital journey with real time communication

Business Outcomes

  • 15% spike in customer acquisition
  • 95% click through rate
  • 23% customer reengagement

The USPS wanted to share the value of physical products and packages with their customers.

A physical book was created where customer could engage through NFC, QR, and image recognition on their smartphones, driving them to a Virtual Reality experience.

The USPS was shown a complete digital journey with curated data to produce affinity insights.

The USPS saw 23% of existing customer engage, 15% new customers, and determined which activations were most valuable to brands.

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