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Fordham University

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“QWASI provides us with the opportunity to connect with our fans in an innovative way.” – Scott Donnelly, Sports Marketing Director at Fordham University


 

CHALLENGE

  • Drive fan acquisition and retention
  • Increase fan attendance and fan engagement
  • Drive ticket sales and sponsorship opportunities

DIGITAL TRANSFORMATION

  •  Using mobile incentives to drive fan acquisition
  •  Leveraged NFC (Near Field Communication) for fan check in
  • Communicated with fans over text for loyalty updates

BUSINESS OUTCOMES

  • 500% growth in fan database
  • 150% increase in sponsorship conversion
  • Double digit increase in student attendance

 

GOAL: Build a Fan Database and Start Engaging Fans

When Fordham University wanted to enhance their fan engagement and increase sponsorship sales, they selected QWASI Innovation Labs. QWASI helped Fordham build up a fan database, and through the use of data insights increased fan acquisition by 500% year over year.

SOLUTION: Tap into QWASI Innovation Labs for Development

QWASI’s team worked closely with Fordham to build new points of acquisition, segment fan engagement based on persona to provide targeted offers for engaged fans.  QWASI developed customized opt-in forms that Fordham promoted online, in social, and during games, as well as game day giveaways to drive attendance.

Through a custom-developed portal, Fordham fans can sign up, log in, and update preferences at any time. From there, fans receive updates on their favorite teams, exclusive offers with Text to Win and Scratch off Mobile Lottery wins, and fun with Emoji Engagement.

QWASI not only delivered the fan engagement experience, but provided real time reporting for the sponsors who were investing in Fordham Athletics.  This increase in information enhanced the college sponsor relationship and helped to build stronger audience engagement with increased revenue to the college.

RESULTS: Greater Fan Engagement and Better ROI Reporting for Sponsors

By selecting QWASI to create its digital fan engagement strategy, Fordham University was successful in developing a deeper knowledge of its fan base and building brand loyalty. The opt-in form captured key demographic data included type of fan, and which type of sports they were interested in.  The data helped Fordham continue to build its sponsorship strategy and refine elements of the program for greater ROI.

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