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Customer-Centric Monthly Innovation Calendar: April 2020

By QWASI Marketing




April spring cleaning is in full affect while people hunker down at home. But what does that mean for consumption? For consumers, this means building new spring wardrobes. The old saying of “out with the old and in with the new” has presented innovators with many new opportunities.



April 1

April Fool’s Day

April Fool’s Day is a fun way for brands to show their personality and make people laugh at a moment where everyone is looking for a good reason to smile. Last April, Lego, known for stackable blocks, made a splash with their April Fool’s joke about how much it hurts to step on a Lego block. Lego took the joke to the next level, with “Find my Brick” experience so users could catch bricks before people stepped on them.




April 12


It isn’t Easter without a hunt and women’s fashion brand Lulus enabled a virtual Easter egg hunt, where people could find deals and a good excuse to go shopping.




April 22

Earth Day

Green initiatives and sustainability practices are on the rise. Restaurant, Dig Inn, let customers buy an Earth Day Bowl and with each purchase of this special meal, donated $1 to the Hudson Valley Farmers Coalition. This enabled a way to introduce customers to a new product, and increase their digital sales.




QWASI, Innovation Realized

We work with brands who want to innovate and transform their customer communication through unique personalized experiences. We empower top brands across every business sector with Loyalty and Customer Engagement Solutions like Emoji Purchasing, Loyalty Rewards, Customer Service Chat, and Global Authentication.