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How Consumers Across Generations Think About Innovation





What innovators need to know to build trust with their audience

As the focus on innovation rises, brands are looking to leverage new technologies from Social to IOT to AI that can facilitate the development of new revenue streams.

We asked 1,000 consumers how they feel about brand innovation to help marketers, innovators, and business teams better understand:

  • Thoughts on consumer adoption of new brand engagement in an era of changing expectations
  • Generational differences that impact consumer preferences
  • Real-world strategies around innovation from savvy brands
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