“The QWASI team are helping us to set up and rapidly accelerate a loyalty programme in the UK. QWASI have helped us to be able to test concepts quickly, refine and evolve very quickly.”
Jim Coates, Marketing Director, VELUX
“The service, can do attitude and willingness to work with partners and corporate mandatories has been first class. I believe that real team improvement and responsiveness is a key factor with these type of projects.”
VELUX is an International company specializing in natural lighting including skylights, roof windows, sun tunnels and blinds. The company, which has been in operation for more than 75 years, typically sells its products through retail channels such as major home improvement and construction services storefronts. When VELUX wanted to build brand awareness among its customers and grow revenue through deeper engagement, the company turned to QWASI.
CHALLENGE: Create Digital Rewards Program to Engage Customers
VELUX wanted to implement an interactive customer rewards program that it could easily spin up throughout its global regions. VELUX was searching for a technology solution that would help it capture key customer data in a way that was both fun and engaging, and easy to implement. The company wanted to take advantage of mobile technology to create real-time communications and experiences that would make its customers want to engage.
SOLUTION: Tap into QWASI Platform and Resources for Quick Development
QWASI’s development team worked closely with VELUX to understand every step of the purchase lifecycle. From there, QWASI developed a highly customized rewards program that shined a light on the VELUX brand at every engagement opportunity.
Through a custom-developed rewards portal, VELUX customers can sign up, log in, and enter purchase details at any time. From there, customers receive reward points based on the products they’ve purchased. Those points can be spent at a long list of geo-specific retailers who are integrated with the system.
RESULTS: New Revenue Streams, Better Engagement & Marketing Intelligence
By choosing QWASI to create its digital customer engagement strategy, VELUX was successful in developing a deeper knowledge of its customer base and building brand loyalty. The rewards program captured key purchase data including what was type of window product was purchased, where the customer lives and what types of retailers were used for point redemption—even information about the types of items purchased using rewards points. This level of detail has helped VELUX continue to build its marketing strategy and refine elements of the rewards program for greater engagement.
“QWASI has become a key agency partner for us in recent years, helping us deliver our first ventures into rewards promotions, and supporting the ongoing growth of the concept in our business through their excellent technical platform and high service levels.”
Richard McArthur, Marketing Manager, VELUX
“We have consistently found QWASI to be flexible, innovative and energetic in all of our interactions.”