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TDA Contactless

How It Works

TD Ameritrade offers traders a Think or Swim Trading platform where they can set alerts and trade via mobile. Additionally, offering a university challenge where business students can virtually trade during the semester with winning teams earning scholarship awards.

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Network Engagement

Benefits

This gamified experience drives engagement for US business students to become proficient in TDA’s trading product, increasing their product affinity, improving loyalty and LTV metrics, as well as amplifying brand awareness.

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