“We want each customer who interacts with GNC to have the best possible personalized brand experience, including for our loyalty program, regardless of whether they’re in-store, online or on a mobile device.” – Jeff Hennion, Chief Marketing Officer at GNC
For their 80th birthday, GNC wanted to send customers a special gift.
Incentivize new SMS subscriptions with innovative coupon.
GNC utilized QWASI to create and send scratch2win mobile coupons to their audience via keyword.
GNC achieved 182% annualized increase in customer base from the use of mobile coupons.