“We want each customer who interacts with GNC to have the best possible personalized brand experience, including for our loyalty program, regardless of whether they’re in-store, online or on a mobile device.” – Jeff Hennion, Chief Marketing Officer at GNC

Challenge

  • Leverage mobile to advance its omnichannel strategy
  • Target and communicate with customers about deals
  • Magnify customer experience and customer engagement

Digital Transformation

  • Customers received promotional offers via SMS
  • Captured real time data to understand customer behavior
  • Mobile marketing messages drove sales growth

Business Outcomes

  • Sequential improvement in same store sales
  • 9% growth in transaction
  • 5% increase in domestic franchise revenue

For their 80th birthday, GNC wanted to send customers a special gift.

Incentivize new SMS subscriptions with innovative coupon.

GNC utilized QWASI to create and send scratch2win mobile coupons to their audience via keyword.

GNC achieved 182% annualized increase in customer base from the use of mobile coupons.

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