QWASI built NFC and Scratch2Win experiences for SATO’s Auto-ID & Communication in Expo in Tokyo. As participants walked the expo, they received an NFC tattoos to play games for a chance to win a number of prizes. The event marketing team was able to view real time data and track location of event participants and saw a 70% uplift in mobile engagement from tattoo’d participants.
Cellotape engaged with hundreds of unique participants during the Expo, with interaction continuing as SATO shares with clients. Peak engagement reached over two participants a minute. Innovators from Canon, Mazda, Mitsubishi, Panasonic, Samsung, Sony, Toshiba, and more all participated in this unique engaging conference experience.