QWASI (formerly CellSigns, Inc.) launches Custom Interactive Mobile Application Services for Cox Newspapers, Inc.
PHILADELPHIA – November 28, 2006 – CellSigns, Inc.(now QWASI) today announced that it is selected as mobile search and application provider of mobile classified advertising for Cox Newspapers, Inc., one of the nation’s foremost newspaper publishing enterprises with 17 daily and 25 non-daily papers, including news sites affiliated with The Atlanta Journal-Constitution (ajc.com); Austin American-Statesman (Statesman.com); Dayton Daily News (daytondailynews.com); and The Palm Beach Post (PalmBeachPost.com).
This new mobile service is launched in November on PalmBeachPost.com. Users are able to request information on classified ads such as homes, autos and other advertising content simply by texting specific codes or using a natural language search to access the information on their mobile device. They will then receive a message via SMS with the classified ad information including pictures when available or contact the seller directly with a click to call.
“Mobile devices are the perfect way to quickly connect buyers and sellers,” said Robb R Olsen, Vice President of Advertising, The Palm Beach Post. “And, you don’t have to be in front of your computer or reading the newspaper to find what you need.”
CellSigns (now QWASI) patent-pending interactive mobile applications suite is built on powerful 2-way SMS and includes mobile search via text messaging, click-to-text, mobile chat and other applications. The company recently won the “Most Innovative Technology” Award from Inman News for their mobile search and property marketing system.
“CellSigns is very pleased to have been chosen by Cox Newspapers to provide a very powerful mobile tool for consumers on the go,” said Mark Ford, CEO of CellSigns (now QWASI). “Our mobile search application, Cellifieds, allows newspapers to reach their local market through the mobile channel with interactive text messaging features for classified ads and extends the newspapers reach into a new channel. It also extends the message of the advertiser into mobile ads.”
“More local residents have mobile devices than have Internet connections,” said PalmBeachPost.com General Manager Dan E. Shorter. “With our mobile and Internet services, kiosks and the newspaper we now offer the largest possible reach for any advertiser in our area.”
About Cox Newspapers
As one of the nation’s largest newspaper publishing enterprises, Cox Newspapers now produces 17 daily and 25 non-dailies. The company also operates direct mail businesses, distributes classified advertising publications, customized newsletters and owns one-third of a newsprint manufacturing business. Total circulation for the company’s newspapers reaches 1.2 million each weekday and more than 1.6 million on Sundays. For more information about Cox Newspapers, Inc, please visit www.coxnews.com.
About QWASI INNOVATION LABS
QWASI INNOVATION LABS is a SaaS company working with leading brands to innovate the customer journey using real time data. At the heart of QWASI’s offering is the desire to create remarkable customer experiences, leading to increased brand loyalty, higher retention rates, more effective customer service throughout the customer lifecycle.