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Omnichannel Management in the UK



Today, English department store chain Harvey Nichols has launched a loyalty program that allows customers to earn and redeem rewards each quarter.

Customers who join the program will earn a point for every $1 they spend in the store. They can unlock “spectacular rewards” which range from a smoothie or botox to a champagne dinner for four at the Oxo Tower.

Members will also receive vouchers to spend in-store and will receive their rewards four times a year based on their previous quarter’s total points.

Each quarter customers will be grouped into silver, gold, platinum or black tiers based on dollars spent. They will be able to choose one reward per quarter.

To claim their points, customers must present their member ID barcodes or scan their receipts using the app on their devices. They can also earn surprise rewards including double points, secret sales and exclusive event invitations.

The app is available on Android and Apple devices.

 

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