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QWASI Activates the Barclays Center with Mobile VIP



QWASI Launches Next Generation Fan Experiences at Barclays Leveraging Cisco Infrastructure

 

Did you know?unc

99% of sports fans bring a mobile device to games but less than 3% have a team’s app or stadium’s app downloaded? Yet 76% of fans acknowledge taking selfies at games and texting at sporting events!

 

March 2018, QWASI activated basketball’s favorite NCAA tournament, the ACC Basketball Tournament featuring Duke, UNC, Boston College, Virginia Tech, Notre Dame, Wake Forest, Miami, NC State, Pittsburgh, Syracuse, UVA, Louisville, Clemson, Florida, and Georgia Tech University.

“We wanted to show off the power of mobile technology when paired with the state of the art Cisco infrastructure,” Leon Samuel, QWASI CEO.

Ahead of arriving to Barclay’s for the ACC basketball tournament fans were given the opportunity to signup for VIP experiences which kicked off by sending them a personalized “welcome” message when they arrived at the arena, sharing seat information and pregame notes on their favorite team.

Once inside their VIP suite, fans could tap on memorabilia to answer trivia, video chat with personal shoppers at the Barclays Store to order merchandise, and text to get assistance from knowledgeable support teams.

 

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Results:

  • Fans were engaged before stadium arrival gave staff the opportunity to offer proactive support fans and personalize the experience upon arrival

  • in- Suite shopping drove new revenue for both eCommerce and the Barclays physical store

  • Enabling memorabilia enabled a fun way to educated fans and gamify their inSuite experience.

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Barclays Case StudyBarclays Case Study pg2

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About QWASI

QWASI powers human experiences by intelligently connecting IOT and messaging communication for Fortune 500 companies.

QWASI’s technology and AIM product activates high volumes of real time data points for companies in Automotive, Travel, Hospitality, Financial Services, Retail, CPG, and Healthcare.

Brands leverage QWASI to manage customers, employees, products and all communication channels as one. In orchestration brands can use AIM to manage the engagement triggers for every person, product, purchase, location, and contextualize every step of the customer journey.  Through the unison of data, brands for the first time can derive true attribution, and begin to perform predictive campaigns based on real-time analysis.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. The company’s people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at newsroom.cisco.com and follow them on Twitter at @Cisco.

About Cellotape

Cellotape is the leader in creating RFID and NFC enabled products and labels.  QWASI and Cellotape work together to bring objects to life giving them intelligence through authenticity and customer experience.

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