2010 Mobile Access survey shows “more people doing more things on their cell phones”

Mobile trends continue to show in 2010 that people are talking less yet doing more with their mobile phones and devices. According to the latest report from the Pew Research Center, their 2010 Mobile Access Survey shows that now 38% of users access the internet on their mobile device. However, the two mobile activities people do the most include: taking pictures on their phone (76%) and sending or receiving text messages (72%).

Other popular activities by mobile users include:
34% Play a Game
34% Send/Receive an Email
33% Play Music
30% Send/Receive IM
34% Record a Video (quickly growing)


Compared to April 2009, 76% of people take pictures with their phones, up from 66% and 72% send/receive text messages compared to 65% in 2009. Other comparisons include: over a third play games, up from about a quarter. A third of people now play music on their phones, compared to 21% in 2009, but the biggest jump is in recording video: 34% vs. 19% before. Given the number of new video-enabled phones released throughout the last year, it is expected this will grow to the heights of pictures.


Additional mobile activities are now being tracked. Among all cell phone owners:
* 54% have used their mobile device to send someone a photo or video
* 23% have accessed a social networking site using their phone
* 20% have used their phone to watch a video
* 15% have posted a photo or video online
* 11% have purchased a product using their phone
* 11% have made a charitable donation by text message
* 10% have used their mobile phone to access a status update service such as Twitter

Mobile Internet usage growing.
Nearly 89 million people in the U.S. have used the mobile internet in the past year — close to one third of the total current U.S. population.

Pew also found that 53 percent of Americans who use their phones to go online do so at least once per day. That’s more than 47 million daily mobile internet users in the U.S.

One would think that these growth numbers come solely from the increase in smartphones. And while there certainly is a bump, consumers are using more mobile internet even on their regular cell phone. According to Forrester Research, by the end of 2009 only 17 percent of U.S. mobile subscribers owned smartphones. So while the iPhone and Android user consumes more mobile web, the average user using newer feature phones are also hitting the mobile web in droves.

Mobile Web Usage by Demographic:

African-Americans and Hispanics leading mobile usage trends
When we break out mobile web usage by demographic, you find 46 percent of non-Hispanic blacks and 51 percent of English-speaking Hispanics using their phones for internet access, compared with only 33 percent of non-Hispanic white Americans.

The survey also found cell phone ownership is higher among African-Americans and Latinos than among whites (87% vs. 80%) and minority cell phone owners take advantage of a much greater range of their phones’ features compared with white mobile phone users.

Mobile Web Usage by Age

About 65 percent of U.S. cell phone users ages 18-29 go online from their phones, compared with 43 percent of those aged 30-49. Young adults are heavily invested in the mobile web, although 30-49 year olds are gaining ground.

Nine in ten 18-29 year olds own a cell phone, and these young cell owners are significantly more likely than those in other age groups to engage in all of the mobile data applications we asked about in our survey. Among 18-29 year old cell phone owners:

* 95% send or receive text messages
* 93% use their phone to take pictures
* 81% send photos or videos to others
* 65% access the internet on their mobile device
* 64% play music on their phones
* 60% use their phones to play games or record a video
* 52% have used their phone to send or receive email
* 48% have accessed a social networking site on their phone
* 46% use instant messaging on their mobile device
* 40% have watched a video on their phone
* 33% have posted a photo or video online from their phone
* 21% have used a status update service such as Twitter from their phone
* 20% have purchased something using their mobile phone
* 19% have made a charitable donation by text message

Although young adults have the highest levels of mobile data application use among all age groups, utilization of these services is growing fast among 30-49 year olds. Compared with a similar point in 2009, cell owners ages 30-49 are significantly more likely to use a range of mobile data applications on a handheld device.

The mobile data applications with the largest year-to-year increases among the 30-49 year old cohort include taking pictures (83% of 30-49 year old cell owners now do this, a 12-point increase from 2009); recording videos (39% do this, an 18-point increase from 2009); playing music (36% do this, a 15-point increase); using instant messaging (35% now do this, a 14-point increase); and accessing the internet (43% now do this, a 12-point increase compared with 2009).

For more information, click here: Pew Internet Research 2010 Mobile Access Survey

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July 9, 2010 in Blog   |   No Comments

Two-Thirds of Teens & Tweens now Mobile

Over the last five years, as cell phone plans have become more family-friendly, teens, tweens and children 8-10 years old have been going mobile. Today, there is a mobile youth population developing who love to text and talk, well, not so much. It’s creating a huge opportunity for brands run youth marketing programs geared toward this important segment.

To date, many brand marketers have dabbled in mobile marketing. The main reason is the lack of commitment to this medium for their audience. However, the segment is so ripe that it’s now time for them to take notice and put forward an engaging offering to keep them connected. Why? Because now that mobile phones are nearly ubiquitous among teens and becoming ever more popular among younger kids, the opportunities are increasing.

“Tweens are the growth engine,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Kids and Teens: Mobile Everywhere.” “Recent surveys from Pew, Kaiser Family Foundation and others indicate that in some age groups—particularly the tween–young teen bracket—ownership has nearly doubled since 2005.”

Turning wide ownership into wide marketing opportunities may be difficult, however. Companies must take into account extra privacy and safety considerations when it comes to minors, and young people who view their mobile phones as devices for personal communications may not welcome marketing messages.

In addition, most children and teens are still using feature phones, so relatively few can be reached through more sophisticated mobile advertising such as via the mobile internet or smartphone apps. Just 14% of moms surveyed by Q Interactive in January 2010 said their kids had a smartphone.

The future lies in smartphones, but for now mobile marketing efforts directed toward kids and teens will have to focus on feature phones. Texting is best for driving immediate actions, but also has its drawbacks.

“Although text messaging is hugely popular with teens, they are like adults in that they do not necessarily want companies to contact them via text messaging,” said Ms. Williamson. “The mobile phone is perceived as a very personal device, and intrusive marketing is not well received.”

Read more – get the full report here: Kids and Teens: Mobile Everywhere

BOTTOM LINE: Our work with teens and tweens also reveals their desire to connect via mobile channels SMS, Mobile Web and Apps. However, the level of adoption for Mobile Web and then Apps quickly trail off since most kids, teens and tweens do not have a smartphone. So the clear choice is mobile marketing via SMS.

July 2, 2010 in Blog   |   No Comments

Teen Text Messaging Statistics - Teens Texting more than ever (May 2010)

Text Messaging Becomes Centerpiece Communication

Published by Pew Internet & American Life Project
The mobile phone has become the favored communication hub for the majority of American teens. And texting is the preferred channel of basic communication between teens and their friends with phone calls coming in second on the list. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns.

Fully 72% of all teens (88% of teen cell phone users) are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters. Of all teens, the frequency of texting has overtaken all common forms of interaction with their friends.

1-in-3 teens sends more than 100 text messages a day, or 3000 texts a month.

2/3 of teens texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone.

Among those teen texters:
* Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month.
* 15% of teens who are texters send more than 200 texts a day, or more than 6,000 texts a month.
* Boys typically send and receive 30 texts a day; girls typically send and receive 80 messages per day.
* Teen texters ages 12-13 typically send and receive 20 texts a day.
* 14-17 year-old texters typically send and receive 60 text messages a day.
* Older girls who text are the most active, with 14-17 year-old girls typically sending 100 or more messages a day or more than 3,000 texts a month.
* However, while many teens are avid texters, a substantial minority are not. One-fifth of teen texters (22%) send and receive just one to 10 texts a day or 30 to 300 texts a month.

Calling is still a central function of the cell phone for teens, and for many teens voice is the primary mode of conversing with their parents (surprise, surprise).

CALL STATISTICS
Teens typically make or receive five calls a day. White teens typically make or receive four calls a day, or around 120 calls a month, while black teens exchange seven calls a day or about 210 calls a month and Hispanic teens typically make and receive five calls a day or about 150 calls a month.

TEEN GIRLS SKEW THE RESULTS
Girls more fully embrace most aspects of cell phone-based communication.

As we see with other communicative technologies and applications, girls are more likely than boys to use both text messaging and voice calling and are likely to do each more frequently.

* Girls typically send and receive 80 texts a day; boys send and receive 30.
* 86% of girls text message friends several times a day; 64% of boys do the same.
* 59% of girls call friends on their cell phone every day; 42% of boys call friends daily on their cell phone daily.

Girls are also more likely than boys to text for social reasons, to text privately and to text about school work.

* 59% of girls text several times a day to “just say hello and chat”; 42% of boys do so.
* 84% of girls have long text exchanges on personal matters; 67% of boys have similar exchanges.
* 76% of girls text about school work, while 64% of boys text about school.

PHONE USAGE AT SCHOOL
Most schools treat the phone as a disruptive force that must be managed and often excluded from the school and the classroom.

Even though most schools treat cell phones as something to be contained and regulated, teens are nevertheless still texting frequently in class.

* 12% of all students say they can have their phone at school at any time.
* 62% of all students say they can have their phone in school, just not in class.
* 24% of teens attend schools that ban all cell phones from school grounds.
* Still, 65% of cell-owning teens at schools that completely ban phones bring their phones to school every day.
* 58% of cell-owning teens at schools that ban phones have sent a text message during class.
* 43% of all teens who take their phones to school say they text in class at least once a day or more.
* 64% of teens with cell phones have texted in class; 25% have made or received a call during class time.

TEEN MOBILE INTERNET USAGE
Cell phones help bridge the digital divide by providing internet access to less privileged teens. Still, for some teens, using the internet from their mobile phone is “too expensive.”

Teens from low-income households, particularly African-Americans, are much more likely than other teens to go online using a cell phone. This is a pattern that mirrors Pew Internet Project findings about adults and their cell phones.

* 21% of teens who do not otherwise go online say they access the internet on their cell phone.
* 41% of teens from households earning less than $30,000 annually say they go online with their cell phone. Only 70% of teens in this income category have a computer in the home, compared with 92% of families from households that earn more.
* 44% of black teens and 35% of Hispanic teens use their cell phones to go online, compared with 21% of white teens.

Cell phones are seen as a mixed blessing. Parents and teens say phones make their lives safer and more convenient. Yet both also cite new tensions connected to cell phone use.

HOW TEENS USE THEIR PHONES
Cell phones are not just about calling or texting — with expanding functionality, phones have become multimedia recording devices and pocket-sized internet connected computers. Among teen cell phone owners:

Teens who have multi-purpose phones are avid users of those extra features. The most popular are taking and sharing pictures and playing music:

* 83% use their phones to take pictures.
* 64% share pictures with others.
* 60% play music on their phones.
* 46% play games on their phones.
* 32% exchange videos on their phones.
* 31% exchange instant messages on their phones.
* 27% go online for general purposes on their phones.
* 23% access social network sites on their phones.
* 21% use email on their phones.
* 11% purchase things via their phones.

UNLIMITED PLANS
Unlimited plans are tied to increases in use of the phone, while teens on “metered” plans are much more circumspect in their use of the phone.

Fully three-quarters of teen cell phone users (75%) have unlimited texting. Just 13% of teen cell phone users pay per message. Those with unlimited voice and texting plans are more likely to call others daily or more often for almost every reason we queried — to call and check in with someone, to coordinate meeting, to talk about school work or have long personal conversations. Teens with unlimited texting typically send and receive 70 texts per day, compared with 10 texts a day for teens on limited plans and five texts a day for teens who pay per message.

BOTTOM LINE
The teen segment has always pointed the way to older demographic groups being socially connected vie various channels. Texting patterns only indicate that text is the preferred method to communicate to this group of today’s consumers. They are also driving usage for their parents which will continue to help shape 35-54 year old segment.

READ MORE: Get the full Pew Internet Research Report here.

May 10, 2010 in Blog   |   No Comments

5 Billion Text Messages sent/received each month in the US. Mobile Messaging continues to show enormous uptake in SMS and MMS.

The Wireless Association (CTIA) today announced at it’s semi-annual conference its semi-annual survey results. Mobile messaging continues to grow in both text messaging (SMS) and multi-media messaging (commonly referred to by some as picture messaging or MMS).

THE HIGHLIGHTS
SMS/ Text Messaging Stats:
According to the survey, text messaging (SMS) continues to grow at an unprecedented rate: more than 822 billion text messages sent and received on carriers’ networks during the last half of 2009—amounting to almost 5 billion messages per day at the end of the year. During the 2009 calendar year, there were more than 1.5 trillion text messages reported on carriers’ networks.

MMS / Multi-Media Messaging Stats:
Wireless subscribers are also sending more pictures and other multimedia messages with their mobile devices—more than 24.2 billion MMS messages were reported for the last half of 2009. That’s more than double the number from the previous year, when only 9.3 billion were reported for the last half of 2008 – a growth of over 250% year over year growth. The growth in messaging take up is also fueling mobile marketing growth and adoption of mobile marketing by companies of all sizes.

Device Growth & Increase Data Connection:
There are now more than 257 million data-capable devices in consumers’ hands in the US - up from 228MM at the end of 2008: 50 Million are smart phones or wireless-enabled PDAs and nearly 12 million are wireless-enabled laptops, notebooks or aircards.

As of December 2009, more than 285 million wireless connections. This represents a year-over-year increase of more than 15 million.

“With wireless connections now equal to more than 91 percent of the U.S. population, mobile broadband is pivotal to ensuring all Americans are ‘digitally literate’. CTIA’s survey results show the wireless ecosystem is constantly reinventing itself, and other industries, to be more productive and efficient” said Steve Largent, president and CEO of CTIA -The Wireless Association. “Mobile broadband will increasingly play a vital role in people’s lives.”

People Still Making Calls:
Other highlights included wireless customers using more than 1.12 trillion minutes in the last half of 2009, up 38 billion from the last half of 2008—and breaking down to 6.1 billion minutes-of-use per day. Wireless service revenues for the last half of 2009 amounted to almost $77 billion—up from a little more than $75 billion in the last half of 2008.

The CTIA Semi-Annual Wireless Industry Survey results were released at International CTIA WIRELESS 2010. For more survey information, please visit: http://www.ctia.org/advocacy/research/index.cfm/AID/10316

POSTED: March 23, 2010 (LIVE FROM CTIA)

March 23, 2010 in Blog   |   No Comments

SMS Preferred Mode of Communication on Mobile

New research continues to point to huge increases in preference for SMS over other forms of mobile communication.

According to a survey conducted by Tekelec (a messaging company powering telecom operator applications), 60% of 45 year olds were found to be just as likely to use SMS as they were to make voice calls from their mobile device. The survey of 500 people in North American and Europe also found that text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. And nearly a third of respondents said their use of SMS would increase in 2010.

In addition, more than 80 percent of respondents across all age groups thought they would get a quicker response from a text than from an email or voice message. Women preferred to let their fingers do the talking, with 40% describing themselves as ‘mainly texter’, compared to 30% of men.

One more difference between the sexes: women were more likely to engage in TV voting via text, with 25% versus just 14% of men engaging in such behavior.

But those under 35 were the most likely age group to vote via text, with 16% of them saying they do so, followed by 9% of 35-44 year olds, and 7% of those 45 and older. However, 35-44 year olds are the largest consumers of news and sports by text at 18% compared to 17% for those under 35, and only 8% for those over 45.

SMS - A look ahead at growth for M2M (machine-to-machine)

AT&T and Verizon Wireless nearly doubled their text message traffic from third-quarter 2008 to third-quarter 2009, showing that SMS continues to become even more pervasive.

While person-to-person (P2P) messages will keep increasing, the next major growth area is in fact machine-to-machine (M2M) SMS.

ABI Research recently released data showing that M2M SMS and MMS message volume will have a compound annual growth rate of 40.06 percent from 2008 to 2014 (“Mobile Messaging Services: SMS, MMS, Mobile Email, and Mobile IM,” 4Q 2009).

Brands can capitalize on SMS M2M to more rapidly meet their customers’ needs. For example, vending machines located anywhere with cellular reception can send texts when inventory is low, rapidly and affordably assuring that goods remain in stock. M2M will open up an entirely new growth area as new solutions focused on cost savings emerge.

Bottom Line: SMS & M2M will bring huge growth in mobile over the next decade as consumer prefer SMS for their mobile communication.

January 12, 2010 in Blog   |   1 Comment