
Mobile social networking Exploding according to Forrester
Everyday, the number of people accessing social network from their cell phone grows as people find it more convenient to stay connected to their friends and acquaintances while on the go. Forrester Research reports this in a new report called “Why Mobile Could Reinvent Social Computing.”

Forrester reports that mobile access to social networks like FaceBook is soaring
Forrester claims that the number of people regularly accessing social networks on their mobile phones has doubled in the past six months. The percentage of mobile subscribers in the US accessing social networks from their mobile phones at least once a month has jumped from 5 percent in early 2009 to 10 percent last quarter.
“If mobile experiences are convenient, consumers will use them.” said Julie Ask, San Francisco-based vice president/principal analyst at Forrester Research. “In mobile, convenient mobile experiences will have context, that is, leverage location or past usage, be simple and be such that consumers value immediacy of the information or service,” she said.
The Forrester report argues that mobile phones hold the key to unlocking the full potential of social technologies, because the digital social experience is fragmented. People have separate identities in each social network they visit.
Facebook nets 1M mobile app downloads weekly over
However, in the future, universal social IDs will enable a portable identity that will empower consumers. And that is when the mobile phone will become the hub of social computing activities—the glue that holds the social graph together.
The always-on handset connected to the mobile Web is what frees social from the chains of the PC and thrusts it into the real world, according to Forrester.
The ubiquitous experience that mobile creates when it links together online and offline communication and touchpoints will further be realized by consumers when they are able to have a seamless, easy and convenient experience.
A methodology at QWASI used to evaluate customer connections and communication touchpoints is called Synchrosy. This approach allows QWASI to evaluate the customer experience in light of existing forms of communication and reveals new methods to connecting customers to communications and community. Contact QWASI today to learn more about Synchrosy when creating your Mobile Strategy.
October 21, 2009 in Blog | No Comments
SEARCH
ARCHIVES
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- December 2008
- October 2008
- September 2008
- July 2008
- April 2008
- February 2008
- October 2007
- April 2007
- November 2006
- October 2006
- July 2006
- January 2006
- October 2005
- September 2005
RECENT POSTS
- 2010 Mobile Access survey shows “more people doing more things on their cell phones”
- Two-Thirds of Teens & Tweens now Mobile
- 74% Of Online Retailers Planning Their Mobile Advertising & Mobile Marketing Strategy
- World Cup SMS Interaction high during TV Broadcasts
