QWASI brings together Mobile and Social Networks for Real Estate

Share your next home on Facebook and Twitter with CellSigns. Buyers and Agents can now share real estate listings via Mobile and on Social Networks FaceBook & Twitter.

PHILADELPHIA, November 19, 2009 – CellSigns, Inc., the leading provider of mobile tools and services for real estate, announced today the addition of new social network features to its CellSigns Property Marketing and Mobile Agent solutions. CellSigns brings together two very powerful forces: mobile and social networks.

`Continuing its leadership within the Real Estate Industry, CellSigns brings new ways for Home Buyers and Real Estate agents to tag and share their properties on social networks. With the addition of FaceBook and Twitter connections, home buyers can now tag a home and share it with family & friends on social network accounts. It’s become vital for REALTORS and real estate agents to reach across social networks like Facebook.

According to Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours. Of that group, over 80% are online with Facebook. According to a recent eMarketer survey, “mobile social networkers” will total 56.2 million by 2013 in the United States, accounting for 45 percent of the mobile Internet user population and highlights the importance of using this media to reach Gen X and Gen Y as a means of communication.

Agents using CellSigns Property Marketing and Mobile Agent can easily extend their area of influence through mobile and social networks. The services can also distribute and syndicate their listings, automatically. This allows agents to provide greater reach for their listings and reach new buyers and sellers in the process.

- Automatically distribute listing content to FaceBook or Twitter

- Allows FB and Twitter friends to see full details of the listing content

- Data automation available through MLS Feeds (IDX or RETS) and Direct Broker Feeds

The first client to launch with these new features is the Allen Tate Company. Allen Tate, the Carolinas’ leading real estate company and the 11^th largest broker in the country, is making real estate text messaging available throughout the Charlotte, Triad, Triangle and Upstate South Carolina regions. Properties with mobile texting capabilities will be identified with sign riders, indicating the unique property ID and text messaging number. The mobile texting technology is compatible with all types and brands of cell phones.

“The power of mobile search, mobile marketing, and social networks come together with the CellSigns mobile real estate service,” notes David Geipel, COO of QWASI, Inc. “Mobile is not a trend or fade but a way of life in real estate. It’s a ubiquitous activity that encompasses search and discovery. What we’ve done with our services is to tap into the strengths of mobile and social networks. Allowing home buyers, for example, to pull up to a home for sale, search via their mobile phone using SMS (text messaging) or even Mobile Web (WAP) and then share that property with their family or friends is very instinctual. It gives the buyer a chance to let others share their thoughts on that home directly with others.”

Home buyers can sign up for Mobile Agent by visiting http://www.mymobileagent.com.

CellSigns has also introduced these features to its popular mobile IDX service Mobile Agent. Mobile Agent is the only mobile real estate service that allows buyers and agents to search and interact via SMS & WAP. The CellSigns real estate text messaging service and mobile search tools were awarded the “Most Innovative Technology of the Year” award in real estate from Inman News.

ABOUT CELLSIGNS

CellSigns (www.cellsigns.com), a wholly-owned subsidiary of QWASI, Inc. company, is a leading mobile applications company providing interactive solutions and mobile marketing for businesses via text messaging, SMS, MMS and WAP. Supported by every major wireless carrier and working on over 99% of all cell phones, the company offers Mobile Agent real estate search, private label mobile search tools, mcommerce, SMS Chat, Text Ordering, Mobile IM (MIM) applications, customized alerting and the only interactive property marketing service for real estate. CellSigns powers over one million real estate listings, 1.5 million mobile ads and mobile alerts.

VIDEO: CellSigns and Mobile Agent - the power of Social Networks

November 19, 2009 in Press Releases   |   No Comments

Mobile social networking Exploding according to Forrester

Everyday, the number of people accessing social network from their cell phone grows as people find it more convenient to stay connected to their friends and acquaintances while on the go. Forrester Research reports this in a new report called “Why Mobile Could Reinvent Social Computing.”

Forrester claims that the number of people regularly accessing social networks on their mobile phones has doubled in the past six months. The percentage of mobile subscribers in the US accessing social networks from their mobile phones at least once a month has jumped from 5 percent in early 2009 to 10 percent last quarter.

“If mobile experiences are convenient, consumers will use them.” said Julie Ask, San Francisco-based vice president/principal analyst at Forrester Research. “In mobile, convenient mobile experiences will have context, that is, leverage location or past usage, be simple and be such that consumers value immediacy of the information or service,” she said.

The Forrester report argues that mobile phones hold the key to unlocking the full potential of social technologies, because the digital social experience is fragmented. People have separate identities in each social network they visit.
Facebook nets 1M mobile app downloads weekly over

However, in the future, universal social IDs will enable a portable identity that will empower consumers. And that is when the mobile phone will become the hub of social computing activities—the glue that holds the social graph together.

The always-on handset connected to the mobile Web is what frees social from the chains of the PC and thrusts it into the real world, according to Forrester.

The ubiquitous experience that mobile creates when it links together online and offline communication and touchpoints will further be realized by consumers when they are able to have a seamless, easy and convenient experience.

A methodology at QWASI used to evaluate customer connections and communication touchpoints is called Synchrosy. This approach allows QWASI to evaluate the customer experience in light of existing forms of communication and reveals new methods to connecting customers to communications and community. Contact QWASI today to learn more about Synchrosy when creating your Mobile Strategy.

October 21, 2009 in Blog   |   No Comments

QWASI powers interactive mobile media platform for Gas Station TV

Gas Station TV teams up with QWASI to provide mobile to it’s Toyota “Prius Neighborhood” ad campaign.

July 10, 2009 – QWASI, a leading mobile marketing and mobile commerce company providing cross-market interactive solutions, announced they were selected by Gas Station TV (GSTV) to power their interactive ad campaign for companies like Toyota. With a consumer base in over 800 major cities (including New York, LA, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, and Washington, D.C.), GSTV reaches consumers on-the-go – now with the power of mobile by QWASI.

As leaders in destination marketing and technology, GSTV can now provide their viewers with a social & mobile media platform from QWASI. Using QWASI’s Mobile Marketing Center, GSTV can provide advertisers with the tools to take their ad campaigns to the next level through the power of mobile marketing. In the same venue, consumers now have the opportunity to directly respond to ad promotions via text message as they view advertisements while pumping their gas.

Starting on June 15, 2009, GSTV and Toyota Motor Sales U.S.A., Inc. announced an ad campaign to promote a community based interactive program, the “Prius Neighborhood.” Through this program consumers can generate ads for local events and community happenings at-the-pump. GSTV incorporates text messaging to help further promote the message and cause.

“Gas Station TV is an extremely innovative out-of-home advertising channel. We look forward to working with them to further their “on-the-go” advertising efforts using mobile,” states David Geipel, COO, QWASI, Inc.

ABOUT QWASI
QWASI, Inc, is a leading mobile solutions provider of interactive applications for over 15,000 clients across the US utilizing SMS (text messaging), MMS, WAP, iPhone Apps and Mobile Chat. QWASI makes complexity simple with intuitive mobile marketing, mCommerce (mobile commerce), private label mobile search tools, click-to-chat, click-to-text, Mobile IM (MIM) applications, customized alerting and interactive property marketing services for Fortune 1000 business. QWASI powers several other platforms for clients including CellSigns, a wholly owned subsidiary, providing Real Estate Mobile Marketing and Mobile Agent, the only mobile search for real estate.

QWASI CONTACT
Patricia Scanlon, QWASI, 877-747-9274, patricia.scanlon @ qwasi.com

July 10, 2009 in Press Releases   |   No Comments