QWASI Taps Keynote to Monitor SMS Text Messaging

April 23, 2009

SMS Monitoring important to future for mobile according to QWASI

Apr 23, 2009 (COMTEX) – KEYN — Keynote Systems, a provider of on-demand mobile and Internet test & measurement solutions, announced that Qwasi, a mobile marketing company providing cross market interactive solutions, has selected two Keynote solutions for monitoring and testing its services: Keynote Mobile Application Perspective (MAP), which monitors SMS service, and Keynote Mobile Interactive Testing Environment (MITE), which offers interactive testing and validation of mobile content.

“We selected Keynote because it was very flexible in its monitoring approach and methodology, allowing us to conduct testing on our own terms,” said Dave Geipel, COO and co-founder of Qwasi. “We also liked the fact that Keynote specializes in network monitoring and is a publically traded company.”

Keynote’s SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes. The company stated that MITE is the industry’s first desktop testing tool that allows mobile developers to interactively test and validate mobile content over the Internet or live carrier networks across more than 1,600 mobile device profiles. Users benefit from the end user perspective MITE offers right from the desktop.

Qwasi uses the Keynote solutions to test and monitor a service it runs for a large multimedia retailer. The service includes a mobile transaction system that allows customers to use their mobile phones to purchase products that the company sells on cable television. The service also delivers daily text message alerts to customers about new products on their mobile phones. Customers have the option to purchase these products by clicking on the phone number to call, texting in the product ID or clicking on a URL to make a purchase over the mobile Web.

“We use Keynote Mobile Application Perspective to monitor the performance of our SMS text messaging systems to keep uptime as high as possible to meet service level agreements,” said Geipel. “The solution tests our SMS service using different types of handsets across four major wireless carriers from two different locations in the U.S. several times an hour. The service initiates a message from the mobile handset, which travels through our aggregator service, applications and then back through the aggregator and to the handset. This gives us an accurate representation of the user experience. If Mobile Application Perspective receives no response or a slow response, it triggers an alert to Qwasi’s engineers, who can then immediately troubleshoot the problem.”

“We’re pleased to help Qwasi optimize the performance and availability of its SMS services and perform QA testing on its mobile Web sites,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “By using Mobile Application Perspective for SMS performance monitoring and MITE for mobile Web site testing, Qwasi can be confident that the end-user experience for its SMS services and mobile applications will be world-class.