
Working Moms Waiting for Mobile Marketing
October 2, 2009
MOBILE MOMS
According to Scarbourough Research, Working Moms are among the country’s highest spenders on cellular phone services. They spend on average 21% more than the average wireless user on their monthly bill. The average bill for Working Moms is $94, versus $78.In addition, Working Moms are avid users and frequently download content. They have are 42% more likely to download content to their phone.
Mobile Marketing could be an important platform for reaching her with product announcements, offers and other promotions,” said Howard Goldberg, senior vice president of agency services, Scarborough Research.
Some FACTS about Working Moms:
They also have higher disposable income. The average adult annual HHLD Income is $73,400 while Working Moms is $81,900. Working Moms are in her 30’s and 40’s. They are more likely to be well-educated, having a 4-year college degrees or greater. They are 13% more likely to be married.
MOBILE COUPONS
When it comes to saving money, they are deal seekers. Two out of three Working Moms use grocery coupons monthly; 28% use them weekly. Working Moms are 46% more likely than the average adult to get coupons from email/text messages. And 49% more likely to get them from the Internet. They are also tech savvy – the opportunity still remains for further integration of digital’s benefits into the
Working Mom’s day: mobile devices, mobile coupons, content for the small screen. The take away there: Find ways to connect with mom’s “me time”: promotions, products, messaging.
The data analysis examined the distinctive consumer patterns and marketing appeal of women who work full‐ time and have one or more children at home, and found insights into their shopping habits, media patterns, demographics and lifestyles.
MOBILE ALERTS
“The Working Mother is the gatekeeper for purchases related to clothing, feeding and making a home for her family. Her high spending on cellular services together with her propensity to download content via her cell phone imply that mobile marketing could be an important platform for reaching her with product announcements, offers and other promotions,” said Howard Goldberg, senior vice president of agency services, Scarborough Research.
Working Moms account for nine percent of the U.S. adult population (21.6 million adults) and 11% of all cellular users – but they also are more likely to utilize certain cellular features such as texting and downloading. Also, Working Moms are 9% more likely than the average adult to have driven 1,000 or more miles during the past month. So they are mobile in more ways than one.
Available for download at Working Moms Research Study
SEARCH
ARCHIVES
- December 2011
- November 2011
- September 2011
- July 2011
- June 2011
- May 2011
- March 2011
- December 2010
- September 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- December 2008
- October 2008
- September 2008
- July 2008
- April 2008
- February 2008
- October 2007
- April 2007
- November 2006
- October 2006
- July 2006
- January 2006
- October 2005
- September 2005
RECENT POSTS
- 75% of Worldwide Cellphone Users Texting
- QWASI launches real-time UPS mobile delivery alerts for Retail
- Mobile & TV see increase in Viewership & Usage Time
- Social Ad Revenue to hit $8.3 billion in 2015
