SMS/Text Messaging and MMS Usage soars in 2008

April 1, 2009

The CTIA (The Wireless Association®) just released the Semi-Annual Wireless Industry Survey Results …and it confirms what we already know – WIRELESS CONTINUES TO GROW AND PERFORM IN A TOUGH US ECONOMY.

> 270 Million Wireless Users at the end of 2008.
That is a year-over-year gain of 15 Million subscribers.
Why is this important? Mobile is already they best means at reaching more users than online.
TEXTING (SMS) – According to the survey, SMS (text messaging) continues to be enormously popular.
> More than 1 Trillion text messages sent/received in 2008. That is almost triple the messages compared to 2007 (363 Billion).
> Average of more than 3.5 billion SMS messages per day.

MMS (Multi-media Messages)
> 15 Billion MMS messages reported in 2008 – up from 6 Billion in 2007.

The Bottom Line:
“Wireless technology is an integral part of everyday life for more than 87% of the U.S. population; changing and improving the way we connect and interact with the world around us,” said Steve Largent, President & CEO of CTIA -The Wireless Association®.

The survey may be found here: CTIA Survey (Spring 2009).

QWASI offers text=based marketing solutions for companies of all sizes. See “mobile marketing” for details.