More Texting, Less Talking. Text Messaging is now used more than Phone Calls.

October 14, 2008

Text Messaging is now more popular than Voice.

More than three-quarters (77%) of wireless subscribers in the U.S. subscribe to or purchase text-message capability.

Texting has finally surpassed the number of monthly phone calls made every month. Text has become the new mainstream vehicle to market everything from TV Shows, Cars, Products, Services and Customer Communication. Once Brands and Marketers full understand the value proposition Texting offers how they can use short-code marketing, they will begin to tap into pure one-to-one marketing where the customer is in the drivers seat.

In the U.S. today, about 200 million of the 259 million wireless subscriber lines subscribe to or purchase text-message capability. Of these, 138 million (or 53% of all mobile subscribers) use text-messaging on a regular basis. In fact, text-messaging has become so pervasive that U.S. mobile subscribers now send and receive more text-messages in a month than they do phone calls. Text-messages sent or received has increased 351%.

Text Messaging More Popular Than Voice

Nielsen recently reported (September 2008) that as of Q2 2008, mobile subscribers sent or received an average of 357 text-messages per month, compared with 204 phone calls. And while the average number of text-messages sent or received has increased 351% (from 79 text-messages sent or received last year), good old fashioned phone calls have not become less popular—that average has stayed fairly consistent over the past two years (from 216, on average, in Q2 2006). Not surprisingly, teenagers average the greatest number of text-messages sent or received, at 1,742 messages per month in Q2 2008.

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