
Mobile Ticketing to grow to 15 Billion by 2014 (Juniper Research)
March 15, 2010
Juniper Research released its latest report on mobile ticketing and predicts that by 2014 nearly 15 billion tickets will be delivered worldwide to consumer’s mobile devices.
Juniper categorizes mobile ticketing into three major segments that cover most of the ticketing applications in the following categories:
- Transportation including Air, Rail and Bus
- Sporting Events, including sports at the club, national and international levels, as well as major international sporting events such as the Olympics and World Cup.
- Entertainment & Events, including live music, theatre, ballet, comedy, cinema, night clubs, museums & galleries & trade shows.
The Juniper report shares that mobile ticketing is being adopted the fastest in the transport sector through SMS, bar codes and apps offered by mass transit, railways and airlines. It predicted mobile ticketing would be more widespread in Cinema’s, Concert halls and sports stadiums by 2014.
The report also stated that in 2009 the majority of mobile ticketing transactions where in the Far East and China. While Europe’s contribution in 2009, of 17% is mainly due to advanced transport ticketing systems in Scandinavia. But the report predicted that Europe would be the leading region by 2014.

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