Mobile App Stores Sales expected to hit $6 Billion in 2010

January 19, 2010

Mobile App Stores expected to generate sales of $6.2 Billion in 2010

According to a recent Gartner report, consumers will spend $6.2 billion in mobile application stores this year while mobile advertising revenue is expected to generate $0.6 billion worldwide. In general, analysts predict Mobile App Stores will exceed 4.5 billion downloads this year — 80% are expected to be free downloads. Looking forward, Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013, while the share of free downloads will increase from 82% of all downloads in 2010 to 87% of all downloads in 2013.

Mobile App Stores Sales Expected to reach over $6 Billion in 2010

Worldwide, mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013. This revenue forecast includes end-user spending on paid-for applications and advertising-sponsored free applications. Advertising-sponsored mobile applications will generate almost 25% of mobile application stores revenue by 2013.

“Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to. Developers will have to consider carefully not only which platform to support but also which store to promote their applications in,” said Stephanie Baghdassarian, research director at Gartner.