iPhone Apps – 2 Billion Served (and growing)

September 28, 2009

Just a few months ago, we shared our excitment over the Apple announcement of 1 Billion iPhone Apps downloaded to mobile users spaning the globe.

Apple announces over 2 Billion iPhone and iPod Touch Apps have been downloaded.

Today, Apple announced that more than 2 billion applications have been downloaded from the App Store – over a half-billion in just the last three months. Included in their announcement, Apple stated that there are now more than 85,000 apps available for the more 50 million iPhones and iPod touches and 125,000 developers creating apps for the devices.The number or iPhone and iPod touch users continues to grow and the rate at which apps are downloaded is accelerating

According to Apple CEO Steve Jobs, “The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone. The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.”

Apple previously announced reaching 1.5 billion downloads in its first 12 months when the store turned 1 year-old in July. Since opening, the App Store has averaged 4.5 million downloads per day, and in the last 80 days that figure has jumped to 6.3 million, says Apple Insider. There just may be something to this whole app thing.

While the iPhone gets most of the glory, Ed Kaczmarek, director of innovation, new services, at Kraft, advised at the Apps for Brands conference last week not to overlook the iPod touch in app promotional campaigns. He called the device a “little sleeping giant” in its ability to extend the reach and effectiveness of campaigns. Of the 50 million iPhones and iPod touches worldwide, 40% of those units or 20 million are iPod touches.

Today, it’s hard to ignore this phoenominom. Brands need to rush to offering an iPhone App for many reasons including branding, demonstration and connection. See our article on “To build or not to build an iPhone App” from February 2009.

For help with building an iPhone App, contact QWASI today: click here.