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Archive for July, 2009

ATT has Best Performance & Most Reliable for Mobile Messaging

A good friend of ours at Keynote Systems, the network monitoring company that tracks and monitors performance in various locations, has a compelling set of numbers in his email signature. I am ALWAYS shocked to see how well some networks perform over others. You know what I mean whether it’s ‘America’s Most Reliable Wireless Network’ or as another hangs their hat on ‘More Bars in More Places’ - but how do they really compare? And what does each mobile user care about most at the end of the day? Service that just works when we need it to work.

So these results may shock some of you:

Average
Availability (%)
Average
Performance (secs)
AT&T 98.6113 8.9673
Sprint 94.7547 16.1505
T-Mobile 98.5483 11.1372
Verizon 97.1555 15.8996
Overall 97.2675 13.038

Want to learn more about these numbers and how they impact your business, give our friends at Keynote a call. Tal Turner can be reached at 650-403-3435 or via email: tal.turner @ keynote.com (tell him Dave from QWASI sent you). He’ll have a good laugh.

July 13, 2009 in Blog   |   No Comments

QWASI powers interactive mobile media platform for Gas Station TV

Gas Station TV teams up with QWASI to provide mobile to it’s Toyota “Prius Neighborhood” ad campaign.

QWASI powers Mobile Marketing for Gas Station TV

QWASI powers Mobile Marketing for Gas Station TV

July 10, 2009 – QWASI, a leading mobile marketing and mobile commerce company providing cross-market interactive solutions, announced they were selected by Gas Station TV (GSTV) to power their interactive ad campaign for companies like Toyota. With a consumer base in over 800 major cities (including New York, LA, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, and Washington, D.C.), GSTV reaches consumers on-the-go – now with the power of mobile by QWASI.

As leaders in destination marketing and technology, GSTV can now provide their viewers with a social & mobile media platform from QWASI. Using QWASI’s Mobile Marketing Center, GSTV can provide advertisers with the tools to take their ad campaigns to the next level through the power of mobile marketing. In the same venue, consumers now have the opportunity to directly respond to ad promotions via text message as they view advertisements while pumping their gas.

Starting on June 15, 2009, GSTV and Toyota Motor Sales U.S.A., Inc. announced an ad campaign to promote a community based interactive program, the “Prius Neighborhood.” Through this program consumers can generate ads for local events and community happenings at-the-pump. GSTV incorporates text messaging to help further promote the message and cause.

“Gas Station TV is an extremely innovative out-of-home advertising channel. We look forward to working with them to further their “on-the-go” advertising efforts using mobile,” states David Geipel, COO, QWASI, Inc.

ABOUT QWASI
QWASI, Inc, is a leading mobile solutions provider of interactive applications for over 15,000 clients across the US utilizing SMS (text messaging), MMS, WAP, iPhone Apps and Mobile Chat. QWASI makes complexity simple with intuitive mobile marketing, mCommerce (mobile commerce), private label mobile search tools, click-to-chat, click-to-text, Mobile IM (MIM) applications, customized alerting and interactive property marketing services for Fortune 1000 business. QWASI powers several other platforms for clients including CellSigns, a wholly owned subsidiary, providing Real Estate Mobile Marketing and Mobile Agent, the only mobile search for real estate.

QWASI CONTACT
Patricia Scanlon, QWASI, 877-747-9274, patricia.scanlon @ qwasi.com

July 10, 2009 in Press Releases   |   No Comments

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