QWASI Taps Keynote to Monitor SMS Text Messaging

SMS Monitoring important to future for mobile according to QWASI

Apr 23, 2009 (COMTEX) – KEYN — Keynote Systems, a provider of on-demand mobile and Internet test & measurement solutions, announced that Qwasi, a mobile marketing company providing cross market interactive solutions, has selected two Keynote solutions for monitoring and testing its services: Keynote Mobile Application Perspective (MAP), which monitors SMS service, and Keynote Mobile Interactive Testing Environment (MITE), which offers interactive testing and validation of mobile content.

“We selected Keynote because it was very flexible in its monitoring approach and methodology, allowing us to conduct testing on our own terms,” said Dave Geipel, COO and co-founder of Qwasi. “We also liked the fact that Keynote specializes in network monitoring and is a publically traded company.”

Keynote’s SMS monitoring service was created to meet growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes. The company stated that MITE is the industry’s first desktop testing tool that allows mobile developers to interactively test and validate mobile content over the Internet or live carrier networks across more than 1,600 mobile device profiles. Users benefit from the end user perspective MITE offers right from the desktop.

Qwasi uses the Keynote solutions to test and monitor a service it runs for a large multimedia retailer. The service includes a mobile transaction system that allows customers to use their mobile phones to purchase products that the company sells on cable television. The service also delivers daily text message alerts to customers about new products on their mobile phones. Customers have the option to purchase these products by clicking on the phone number to call, texting in the product ID or clicking on a URL to make a purchase over the mobile Web.

“We use Keynote Mobile Application Perspective to monitor the performance of our SMS text messaging systems to keep uptime as high as possible to meet service level agreements,” said Geipel. “The solution tests our SMS service using different types of handsets across four major wireless carriers from two different locations in the U.S. several times an hour. The service initiates a message from the mobile handset, which travels through our aggregator service, applications and then back through the aggregator and to the handset. This gives us an accurate representation of the user experience. If Mobile Application Perspective receives no response or a slow response, it triggers an alert to Qwasi’s engineers, who can then immediately troubleshoot the problem.”

“We’re pleased to help Qwasi optimize the performance and availability of its SMS services and perform QA testing on its mobile Web sites,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “By using Mobile Application Perspective for SMS performance monitoring and MITE for mobile Web site testing, Qwasi can be confident that the end-user experience for its SMS services and mobile applications will be world-class.

April 23, 2009 in Press Releases   |   No Comments

SMS/Text Messaging and MMS Usage soars in 2008

The CTIA (The Wireless Association®) just released the Semi-Annual Wireless Industry Survey Results …and it confirms what we already know – WIRELESS CONTINUES TO GROW AND PERFORM IN A TOUGH US ECONOMY.

> 270 Million Wireless Users at the end of 2008.
That is a year-over-year gain of 15 Million subscribers.
Why is this important? Mobile is already they best means at reaching more users than online.
TEXTING (SMS) - According to the survey, SMS (text messaging) continues to be enormously popular.
> More than 1 Trillion text messages sent/received in 2008. That is almost triple the messages compared to 2007 (363 Billion).
> Average of more than 3.5 billion SMS messages per day.

MMS (Multi-media Messages)
> 15 Billion MMS messages reported in 2008 – up from 6 Billion in 2007.

The Bottom Line:
“Wireless technology is an integral part of everyday life for more than 87% of the U.S. population; changing and improving the way we connect and interact with the world around us,” said Steve Largent, President & CEO of CTIA -The Wireless Association®.

The survey may be found here: CTIA Survey (Spring 2009).

QWASI offers text=based marketing solutions for companies of all sizes. See “mobile marketing” for details.

April 1, 2009 in Blog   |   No Comments