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TD Ameritrade hosts an annual Thinkorswim Challenge (TOSCH) where college students learn to trade, competing for prizes for their schools.

TDA wanted to engage millennials over their favorite mobile channels.

Using QWASI’s flexible platform, TDA was present over mobile via SMS and Messaging Apps, allowing students to set communication preferences to receive updates throughout the Challenge.

Over 17,000 mobile trades placed, with nearly 2,500 trades placed each day.

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