The QWASI Methodology
QWASI is the world's premier Mobile Management Consultancy, working with leading companies looking for innovative mobile solutions that communicate and activate their audience through mobile interaction and experience. Since 2004, QWASI has brought mobile strategy and innovation into various industries including: Enterprise Communication, Marketing, Newspapers/Publishing, Real Estate and Retail. Our experience and capabilities allow brand-side marketers to leverage the power of mobile channel and create impactful and measurable campaigns.
Mobile encompasses more than just voice. It is not a one-dimension medium. Unlike other technologies, mobile brings together several key features that create a unique user experience: Messaging, Voice, Data and Apps.
A mobile strategy should embrace between 3-4 aspects of the mobile experience - determined by the intended audience and desired customer experience.
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Messaging
Text messaging is the most popular feature on a cell phone. Some important facts:
> More texts than phone calls
> 89% open rate
> High response rates avg. 10-50% -
Voice
Voice was originally the primary purpose of a cell phone. Today, voice is the second most popular feature on the phone - taking a back seat to SMS (Text Messaging).
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Data / WAP
Data services are known as WAP or the mobile web. The average cell phone user is not highly engaged with the mobile web. However, smart phone users are highly connected.
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Apps
Mobile Apps is the next frontier in mobile services, the most popular being iPhone Apps. The App platform now exist for Blackberry, Android and the new Pre phone.
QWASI incorporates each element and helps shape each one for each client building a customer experience that brings results. Whether it is creating an interactive voice solution or automated date services with a two-way SMS engine, QWASI uses it's platform to launch each client to go mobile and help them scale. Looking for a mobile strategy or mobile solution, let us help and contact us today.
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