Mobile & Social Marketing
Mobile Marketing Center™ platform enables agencies, brands and companies to quickly launch on-demand interactive text and multimedia mobile messaging campaigns. It's ease of use for campaign creation and deployment makes highly effective and cost efficient Mobile Marketing Publishing possible. Throgh a simple, quick, easy-to-use interface coupled with powerful analytic tool-sets users monitor, adjust and update campaigns on-the-fly.
The Mobile Marketing Client's campaigns include:
- Info-on-Demand: information sent to opt-in users via custom Keywords. Capture opt-in users for future message blasts including email addresses. Provides for future follow up by SMS and/or MMS.
- SMS Alerts and Blasts: send text messages to a subscriber lists. Keep customers informed of promotions, offers & events.
- SMS Auto Responders: drip marketing campaigns via text messaging to opt-in users.
- Mobile Coupons: distribute coupons to cell phones of customers who have opted-in to receive your promotions. Track promotional code usage.
- Text-to-Win: Enable potential customers to text in a special keyword to instantly enter-to-win.
- Text-to-Vote: Provide a poll or vote and gain valuable feedback - in real-time.
- Text-to-Screen: Real-time interaction with an audience at an event or live via TV or Online.
- Web Widgets: Build a subscriber list from web-widgets.
- 2D & QR Barcodes: Additional benefit of adding highly targeted, scannable barcodes to print and advertising campaigns.
- Custom Applications: The Marketing Center API allows companies to build any custom mobile messaging application.
The Marketing Center Platform also supports multi-user and permission-based access. This allows the client to deploy at a variety of levels. Each level includes complete reporting; log data and analytics capturing end-user and campaign data. In addition, QWASI has integrated various billing systems into the platform for subscription billing and self-service billing options.
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As Social Applications take shape on Facebook, and other social platforms, more and more companies have begun to promote their social presence and are looking for innovative ways to engage followers and fans. Brand marketers are pushing Facebook over corporate websites, Social apps tap into the extensibility of the social networks, and Customer interaction and engagement. New services will appear that take the relationship to an even deeper lever of engagement. QWASI's approach for application agnostic direct-to-user philosophy plays well with the social network growth while retaining a level of personalization and privacy not available through traditional social platforms.
