Synchrosy
QWASI, a team of mobile communications and business experts, uses its powerful Synchrosy methodology to bring together the right technology and business strategies to effect change, optimize business performance and deliver results. We focus on helping companies with their mobile strategy and execution. Our experience includes work Brand Executives and System Managers to create, scale and customize multiple Campaign Managers, used by Marketing Teams, Customer Service Operators, Franchisee owners to create, schedule, and manage their own customer interactions.
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Intelligence
Benefit from QWASI's expertise, in-depth industry knowledge and elegant technology solutions to identify and sieze the opportunity and navigate the mobile landscape. -
Solutions
QWASI helps clients understand the opportunity by using a structured methodology, called Synchrosy, to put a plan in action with mobile solutions that solve tough challenges. -
Tools
The QWASI AIM (Agile Interaction Management) Platform. Results. -
Results
For nearly 10 years, QWASI has delivered the promise of mobile to increase client's reach and effectiveness and to ensure each client gains competitive advantage with a rapid return on investment.
The Synchrosy Cycle in Miniature (Logo)
QWASI services have been built from the ground up on a dynamic multi-modal platform that scales for each client. This allows QWASI and its clients to remain on the forefront of the industry and respond to changes in the mobile landscape accordingly. Our keen focus is to provide expertise in the creation and execution of mobile strategy and mobile execution, and quality customer experience.
We use our proprietary Synchrosy® methodology in consultation with clients.
We work to define mobile and social strategy by understanding these 5 things.
- Connectivity
- Consumption
- Creation
- Community
- Commercialization
We build strategies around an iterative process that allows for discovery, demonstration, deployment, decisions, part of our Synchrosy® methodology.
Synchrosy and Your Business
Discover
Will include a clear understanding of aims, returns, current brand positioning and perception, audience segmentation.
Demonstration
Campaign planning, estimating key performance indicators, design, and micro deployment, to test the experience, a step often missed out.
Deployment
Rolling out the activations and engagements, engaging the audience, optimizing the process and information flow during the live phase, and measurement of the interactions for subsequent and real time analysis and feed back.
Decisions
Based on evaluating the key performance indicators, establishing a scoring mechanism to assist in analysis and feedback, amending the deployment and potentiality, feedback into process improvement for the initial discovery phase, and finally re-deployment based on smart simple decision theory.
Discovery
The most important balance to be drawn is that exists between Process, Focus and Engagement. There is a direct correlation between broad focus, general process awareness and long-term engagement, as well as on the one side and specific process conversion, direct focus, and short-term engagement. Too little of one, and there are no significant short-term results and too much of the other has the potential for negative feedback is more of a risk.
